| SOCIAL MEDIA TOOLS - WHAT, WHO AND WHY |
| Monday, 25 January 2010 14:29 |
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As we help CPA and IT professionals develop their social media plans and navigate the ground-breaking social communications mediums available, we encounter a lot of confusion about what the mediums are, who uses them and what businesses are doing with them. I’ve been dreaming about a way to explain the various mediums and a table keeps appearing in my mind. In this article, I’m going to put that table on “paper” and see what we can learn by comparing the “Big Four” social mediums in use for business – LinkedIn, Facebook, Twitter and Blogs, comparing several key factors about use. To read more, a Subscription is needed: Click here to subscribe |
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The Editor
Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.
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INFOR RECRUITS CHANNEL ON LINKEDIN 
Infor has said it plans to grow its channel. And this week, LinkedIn users may have noticed that the company is advertising on the social media site under the headline “Channel partners required.” That phrase links to an Infor web page that proclaims “Infor Partner Network: Business Beyond Boundaries.”
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About the Author: Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant. |