| RESELLING; WHEN YOU CAN'T BEAT THEM? |
| Tuesday, 16 February 2010 06:07 |
| A couple years ago our firm, Forepoint LLC, signed up to sell a popular accounting software package. It was our understanding that we would be the exclusive channel partner for this product in our territory. However, within six months we learned that another company had also been signed on as a reseller and it just happened to be Anderson ZurMuehlen, the largest CPA firm in the state… not good. We were comparatively small with limited resources. How could we possibly compete against them? To read more, a Subscription is needed: Click here to subscribe |
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The Editor
Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.
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About the Author: Wayne Schulz is a senior consultant with Schulz Consulting, located in Glastonbury, Conn.
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