Retail Pro International has made available the AppCard customer loyalty service with its Retail Pro POS applications. The company said cloud-based AppCard requires no integration with the POS. The system works with both Retail Pro 9 and Prism and enables merchants to offer shoppers personalized offers, earn rewards and free gifts, and get live digital receipts via the AppCard smartphone app or Web account, AppCard also offers analytics with data accessible through a dashboard or by drilling down to reports. There is also a five-tier loyalty program so that customers can receive more rewards as they increase spending. Retailers can also tailor offers customers’ purchasing history, age, gender, buying preferences, geographic location



Bob Scott

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

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